Published on

The story behind Spinnin' Records: artists, genres and sub-labels.

  • avatar
    Milan Zeisler
    Job Title
    Medior Full-Stack Developer


Spinnin' Records is the most known label in the electronic/EDM music industry. The label itself was founded in 1999 in the Netherlands by two dutch people: Eelko van Kooten who was a radio DJ and businessman, and Roger de Graaf who was a former employee of the specialist dance retailer "Rythm Import".

Even though they started with vinyl/record pressing for artists, nowadays they work on online/digital products by 25 sub-labels. The corporation was acquired by the Warner Music Group in 2017 - at this time the co-founder Eelko van Kooten left the company and Roger de Graaf became the CEO.


  1. Congo Records (Lincoln Jesser)
  2. Controversia (Alok)
  3. Dharma Worldwide (KSHMR)
  4. Doorn Records (Sander van Doorn)
  5. Heartfeldt Records (Sam Feldt)
  6. Hysteria (Bingo Players)
  7. Kryteria Records (Kryder)
  8. Maxximize Records (Blasterjaxx)
  9. Mentalo Music (Robin Schulz)
  10. Musical Freedom (Tiësto)
  11. Aftr:Hrs
  12. Night Service Only (Cid)
  13. Oz Records (Ummet Ozcan)
  14. Sink or Swim
  15. Sinphony (Timmy Trumpet)
  16. Source
  17. Spinnin' Compilations
  18. Spinnin' Deep
  19. Spinnin' NEXT
  20. Spinnin' Premium
  21. Spinnin' Records Asia
  22. Spinnin' Talent Pool
  23. SPRS
  24. Tonco Tone (Chocolate Puma)
  25. Wall Recordings (Afrojack)

Milestones & genres

99'- 2004 > Trance & Euro

No-brainer, this is the era of Trance and Eurodance. High beats, strange clothes, and boundless fun in the clubs. As Spinnin' Records started with vinyl/records, they distributed more than 240 records between 1999 and the end of 2004 - mainly "12 vinyls, but as we know, this time was the CDs era, they started distributing many of those also.

The first release of their contained multiple remixes of the The Player by First Choice. This electro/house song was distributed under the catalog sign of SP001 in "12 records (33 ⅓ RPM). The tracklist contained remixes by Olav Basoski (A1), Tom De Neef (A2), Scumfrog (B1), Inge (B2), Mousse T. & Boris Dlugosch (B3).

2005 - 2010 > Classics '00s

This is the first era of Spinnin' Records when they became an international music label, just like many labels in that era. They got active on Youtube, which helped them to grow into more of an international label (and also, to distribute digital records) - they started gaining subscribers, which nowadays counts as much as 28,7 million.

This period has held many famous names, including Inna - she was one of the top EDM vocalists of that time, Uniting Nations, Hardwell, Ummet Ozcan, Sia, R3HAB, Firebeatz, Afrojack and last, but not least the song called Stereo Love by Edward Maya and Vika Jigulina which was a top hit (470 million views on Youtube).

2011-2015 > The center of EDM

I feel I don't have to say: Spinnin' became the center of EDM at this period. It was the time when Spinnin's artists started performing at large music festivals, just like Ultra, Tomorrowland, Sziget Festival, Amsterdam Dance Event, Creamfields, and many more. And not to mention, but music streaming started growing at this time: Youtube, Spotify, Apple Music, Deezer, and many more.

If I only learned one thing from Spinnin', is the one how they handled to "introduce" new talents: they started giving talent's songs to known DJs/producers to play in their sets and if the crowd liked it, they released those.

This period contained many genres, but mostly Big room, Progressive, Future, and Electro House.

Artists from this era:

  • Martin Garrix
  • Dimitri Vegas & Like Mike
  • DVBBS & Borgeous
  • R3HAB
  • Afrojack
  • Tiësto
  • Showtek
  • Martin Solveig
  • Firebeatz
  • New World Sound & Thomas Newson
  • Timmy Trumpet
  • Blasterjaxx
  • Nicky Romero
  • Oliver Heldens

2016-2019 > Top-flag holding label

From this time, no excuse but Spinnin' is one of the largest and widely known record and music labels in the world. At this time, many of the famous names from the previous era started their own labels (some as a sub-label under Spinnin' but many started their individual label).

2015-16 has helped many small labels to start, mostly ones that great for "car music" - under the genre of Slap and Deep House. Spinnin got some very large competitors on the web, but this was the time when they got acquired by the Warner Music Group in 2017 for $100 million.

While big room started to slowly die on the label, there is exceptions, like the two guys from the prev era: Blasterjaxx. Many new and great artists could get a sign to the label through their TalentPool.

Here to mention, if I had to say two countries where electronic music is a thing, they would be: 1. The Netherlands, 2. Asia. Of course, Spinnin' also aware of it, and as a "surprise" they announced their new sub-label Spinnin' Records Asia in 2019 to focus on this market.

2020-present > Mainly a Slap House label

2020, coronavirus and pandemic helped many new artists to become famous. Maybe because of Tiktok, maybe because of the "dark time" of the pandemic, but Slap House became so popular in all around the world. Still, Big room is alive by Maxximize Records by Blasterjaxx.

Alok, the Brazilian musician, DJ, and producer, announced to start Controversia Records in 2019 as a sub-label of Spinnin'. Controversia became a home of Slap House and there are like daily releases on Spinnin.

Artists from this era:

  • Alok
  • Yves V
  • Joe Stone & Camden Cox
  • Deepend
  • Imanbek
  • Ilkay Sencan
  • Triplo Max
  • Harrison
  • New World Sound
  • Robin Schulz
  • Ofenbach & Quarterhead

Make your own EDM song

Are you looking forward to join the electronic music industry? There are many professional ghost producers out there to help you out. Here are some I recommend to you: